Goals and Overview of HER Helmet Thursdays
The goals of Bicycling Monterey™ are to raise awareness of Monterey County as a great place to cycle, and to help make MoCo one of the most bicycling friendly places in the country! The HER Helmet Thursdays™ project helps meet these goals, while it benefits the environment and economy.
Ready to see who’s participating?
Take a look at the brief listings.
Essential details, along with route tips on biking to participants’ locations…
are provided in the detailed listings.
HER Helmet Thursdays’ sister project, Tips for Tourists (and Others) Bicycling Monterey County©, expanded to serve both our tourists and local residents. HER Helmet Thursdays was created for locals and visitors right from the start.
Want to see this project in another geographic area?
Perhaps you are from outside Monterey County. See the info below, because HER Helmet Thursdays is appropriate for other communities, too!
How does HER Helmet Thursdays work?
H-E-R businesses and organizations give a discount to cyclists on Thursdays.
At the H places, BYOB (bring your own bicycle) or rent a bicycle anywhere in Monterey County.
At the E and R places, walk in with your helmet in hand, to show you’ve biked to that venue.
What is meant by H-E-R? Click one of the links below to find out.
More info on HER Helmet Thursdays
- Below this website’s banner – pages with the most essential project information
- Above this website’s banner – all posts that mention HER Helmet Thursdays
Media overview of HER Helmet Thursdays
- Wheel the Earth: HER Helmet Thursdays cuts carbon emissions and costs - The Monterey County Weekly (4/22/10)
- What’s up with the bike helmet buzz? – KUSP Central Coast Public Radio (4/14/10) – 2-minute audio
- Salinas bike riders offered discounts at local businesses – The Salinas Californian (2/1/10)
- Project Economy: Bicycling Monterey – A KSBW Top News Story (1/10/10) - 2-minute video
Want to help HER Helmet Thursdays grow?
Please check out this volunteer acknowledgements and opportunities page, or phone me (831/375-6278).
Also refer to “How to participate”–for businesses and organizations, for cyclists, and for anyone.
* * * * *
Live outside Monterey County? Maybe you’re wondering, and the answer is yes!
HER Helmet Thursdays™
can be adopted in other geographic locations.
- To ensure its integrity, the project name is trademarked. All material on this website is copyright protected.
- This is a private initiative, created and launched in Monterey County as a community service project.
- You may wish to launch HER Helmet Thursdays™ elsewhere as a community service project, as was done here. Or, perhaps you would like to coordinate the project for your area and charge a fee for participants. That may be possible, if done in a way that maintains the integrity of HER Helmet Thursdays and its goals.
- Please contact me for a consultation: Mari Lynch, (831) 375-6278.



