Ways your contribution can help – SUMMARY OF THE BICYCLING MONTEREY PROJECTS

The Bicycling Monterey website and projects are a grassroots community collaboration founded May 2009 by volunteer Mari Lynch. For ways to contribute and FAQs, click here.

A dozen examples of

Bicycling Monterey projects


  1. The HER Helmet Thursdays Project. Launched November 2009, HER Helmet Thursdays is a long-term project with no scheduled end-date. HER Helmet Thursdays encourages biking by offering 10-50% discounts to males and females on Thursdays year-round, currently at hundreds of businesses and organizations in Monterey County. See the Quick Links page for videos and other details. Created and ongoing operation by volunteer Mari Lynch. For how this project began, see “Wheel the Earth” in the Monterey County Weekly. This has been a very labor intensive project for Mari, so if you are among those who think HER Helmet Thursdays is cool, please make a contribution or volunteer. (Note: The project is not about helmet promotion; see FAQs on the Listings/FAQs page.) Screen Shot 2016-04-26 at 9.36.45 PMHER Helmet Thursdays 5th Anniversary poster JQ2IMG_0241-768x1024
  2. Bike advocacy actions. A wide range of advocacy, including such things as public education and support for infrastructure improvements and other bike-friendly efforts; outreach to establish new relationships and/or increase harmony between people who bike and those who may not; filling in some gaps (click for example) for municipalities and agencies, including such things as initiating new activities (e.g., Intergenerational Ride, Dress-Up Challenge) or supporting existing activities for Bike Month; and much more.15 May 2011 001
  3. Outreach activities to increase the numbers of people who are knowledgeable about bike skills, laws, and safety. Proactive relationship-building between law enforcement agencies and people who bike.Screen Shot 2016-02-12 at 3.15.46 PM#IGive3Ft Salinas PD
  4. Outreach to Spanish speakers, such as the Spanish resources compilation created in 2010 and used by people worldwide; Radio Bilingüe – Alza Tu Voz / Speak Out interview in 2016; and direct outreach by bike in Monterey County.Screen Shot 2016-06-22 at 10.19.09 PM
  5. The Monterey County Probation Department Youth Center bicycle repair and safety class was founded by Mari Lynch. Mari’s groundwork for the class began in October 2011. With the cooperation and support of other community volunteers, the Youth Center, and contributors of project supplies, she launched the class in April 2012. Through July 2014, Mari also served as class coordinator. Launching the class and keeping it rolling the first years were a very time-intensive volunteer project for Mari 2011-2014, and in August 2014 she changed to the role of class adviser and an on-call resources/skills instructor and general support. In October 2015, she launched a new effort at the Youth Center; read on to learn about that. IMG_0047Cerney mural at Monterey County Youth Center
  6. Some boys at the Monterey County Probation Department Youth Center cannot be in the bike repair/safety class that Mari founded, either because they are not eligible or because there aren’t enough volunteer instructors to accommodate them. To help those boys receive some bike education too, in October 2015, Mari launched occasional bike ed gatherings at the Youth Center. These Bike Ed Nights continue in 2016 and 2017. The gatherings provide information (e.g., oral presentations, videos), opportunity for Q&A, and material such as bike law summaries.Screen Shot 2015-10-17 at 4.42.01 PM
  7. Bike community-building events, bike skills and safety events, and more. Boy in Vista Verde t with Greenfield PD - fitted for helmet - 2012
  8. Information resource and support for tourists and residents–online, by phone, and in-person–including those who contact Bicycling Monterey for individual help.screen-shot-2016-09-26-at-1-39-13-pm
  9. Facilitating new or renewed relationships in the bike community, and among interested others. And help children, teens, and adults find the multitude of Monterey County’s bike-related resources: bike shops, services, clubs, events, infrastructure contacts, and wide variety of other bicycling resources.
  10. Providing over 500 posts and pages  of carefully researched content available to everyone, no paywall.  Is creating and maintaining this website that much work? Scroll down to “Need for an assistant” and see what our Monterey Bay region neighbors say.screen-shot-2016-09-26-at-1-26-56-pm
  11. Providing a master calendar for bicycling Monterey County, making it easier for visitors and locals to find biking and bike-related activities.Bike Calendar Oct 2016
  12. Supported the launch of Monterey County’s first Open Streets event, Ciclovia Salinas, in 2013. In 2014-2017, continue to provide some support, e.g., with promotion and as a community resource to this youth-led initiative. IMG_9587

Please consider how you can help

To make a financial contribution in any amount, click here. If you have questions, or if you’d like to contribute project supplies, please contact Mari. To volunteer time, click here.
For a list of financial contributors, click here. For a list of contributors of project supplies, click here. Financial contributions, contributions of project supplies, volunteers of time–including those who spread the news–are all needed to ensure the continuation of the work of the Bicycling Monterey website and projects.

Please indicate if you have a specific preference regarding how you would like to support the Bicycling Monterey site and projects.

To contribute by check or via PayPal, and for FAQs, click here. To contribute via Go Fund Me, click the image below.

Wish list

Here are examples of some of the many things that contributions could make possible:

  • Spoke cards. Reflective spoke cards for outreach to youth regarding bike laws, safety, and bicycling resources
  • T-shirts and jerseys. Bicycling Monterey T-shirts and jerseys to help get the word out about bikemonterey.org and other Bicycling Monterey (Monterey County and beyond) projects
  • Window decals. Decals to identify HER Helmet Thursdays participating locations, so more people are aware of the hundreds of businesses and organizations throughout Monterey County that give 10-50% discounts on Thursdays year-round to males and females who bike
  • Photocopies. Copies of mini fliers and posters for outreach–ranging from bike law summaries to HER Helmet Thursdays lists for specific cities to Tips for Bicycling Monterey County and much morescreen-shot-2016-09-26-at-1-28-47-pm
  • Internet technology (IT) assistance. Mobile-friendly access plus search features for the HER Helmet Thursdays listings
  • IT assistance. Professional to maintain the application for the HER Helmet Thursdays database (Ruby on Rails)
  • Translation. Translate basic materials to strengthen outreach to monolingual Spanish-speaking cyclistsShopping & errands in Seaside - male at money place
  • IT assistance. Help from a WordPress professional for a variety of website changes
  • IT tools. WordPress premium theme and plugins to make Bicycling Monterey’s more than 500 posts and pages more accessible to site users
  • Software. Software products that make project tasks more efficient
  • Graphic design. Services of a graphic design professional with time and skills to make eye-catching and effective materials, including posters and morescreen-shot-2016-09-26-at-1-30-17-pm
  • Office support. Office supplies, office equipment maintenance and repair
  • Bus pass/gas. Help with transportation costs to do more outreach to schools and elsewhere in more remote areas of the county (sometimes schedules and stamina make it necessary to bike-and-ride via bus or personal vehicle)

Need for an assistant

In November 2010, a Santa Cruz County Regional Transportation Commission senior planner, a Santa Cruz Sentinel columnist, and a Santa Cruz bike shop staff person addressed Mari, and their communication included this acknowledgement:

“Mari, we want to launch a site like yours – but we imagine we need 10 people at least to launch what you have done.”

True! And Mari’s time could often be better used as a project director or advisor rather than also doing all the nuts-and-bolts required for the website and projects.  Having a part-time or full-time assistant, or even an occasional temporary assistant, would make a big difference in what it is possible to accomplish.

To discuss what could make the Bicycling Monterey projects more efficient and effective, allowing more to be accomplished with available time, please contact Mari.


Don’t you get paid?

No. Since May 2009—and still the case in 2016—the Bicycling Monterey website and all projects are provided as a public service of Mari Lynch, in partnership with the community.

Want to make a contribution? 

Great!  Thank you. See how to contribute and FAQs.