H-E-R Helmet Thurs INFO
Quick Links to
The HER Helmet Thursdays Project
10-50% discounts on Thursdays for males and females who bike!
This is the portal to HER Helmet Thursdays information. Links to more details are available by clicking any blue text below. On this page, you can:
Watch a 6-minute video— a 2-minute introduction followed by a sampling of participating businesses and organizations
Listen to a 2-minute audio intro by project founder Mari Lynch
Watch a 2-minute video intro by Ravi Kapur on KSBW
Read the history,“Wheel the Earth,” in the Monterey County Weekly
HER refers to Mother Earth, who benefits from more people biking. H-E-R is also an acronym for Hotels, Educational and Entertainment spots, and Restaurants. Related places, such as wineries and spas, are among the participating businesses and organizations.
HER Helmet Thursday is a long-term sustainability project, not a short-term discount promotion. Launched November 2009, the project celebrated its 7th anniversary in 2016.
Shortcuts to Date Restrictions and Lodging Discounts
6-min video featuring 2-min introduction
followed by a sampling of participants:
2-minute audio intro by Mari Lynch:
“What’s up with the bike helmet buzz?” 4/14/10, KUSP
2-minute video intro by Ravi Kapur:
“Project Economy: Bicycling Monterey” 1/10/10, KSBW
Read the history—how HER Helmet Thursdays got started:
“Wheel the Earth” by Mari Lynch, Monterey County Weekly, 4/22/10
Below: a Monterey County Weekly full-page ad
honored the project’s 5th Anniversary.
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Goals, Overview, History includes more media intros, plus
“Catch the Vision” for bike advocates outside Monterey County
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Stories and Specialties
specialty participants (e.g., sustainable seafood, wineries)
and stories about participating businesses and organizations
Charter Participants (the early leaders—those who joined in the first year)
Sustainable Seafood spots
Contribute or volunteer
The HER Helmet Thursdays project, launched November 2009, continues to be provided as a public service. As of March 2017, there is still no fee charged to participating businesses and organizations, and still no fee charged to people who bike.
Image above © Kimball Foundation. Used by permission.