HER Helmet Thursdays


Quick Links to

The HER Helmet Thursdays Project

10-50% discounts on Thursdays for people who bike!

Video and audio intros, and much more, are provided via this  portal page for all information about the award-winning HER Helmet Thursdays Project. HER Helmet Thursday is a long-term sustainability project that marked its 9th anniversary in November 2018.

HER refers to Mother Earth, who benefits from more people biking. H-E-R is also an acronym for Hotels, Educational and Entertainment spots, and Restaurants. Also participating are spas, wineries, bicycle shops, and more.

Listings, Map, How to Get the Discounts, and FAQs

Shortcuts to Date Restrictions and Lodging Discounts


Included on this page are links to all pages / drop-downs in the HER Helmet Thursdays section. All blue text (linked text) leads to more info.

Below, check out the videos and audio about HER Helmet Thursdays, one of many Bicycling Monterey projects.

6-min video featuring 2-min intro from 2010,

followed by a sampling of participants:

2-min audio intro:

What’s up with the bike helmet buzz?” 4/14/10, KUSP

2-min video intro:

Project Economy:  Bicycling Monterey” 1/10/10, KSBW

History—how HER Helmet Thursdays began, Nov 2009:

Wheel the Earth” by Mari Lynch, Monterey County Weekly, 4/22/10

Wheel the Earth - April 2010

Below: a Monterey County Weekly full-page ad 

honored the project’s 5th Anniversary. 

HER Helmet Thursdays 5th Anniversary poster JQ2

The 9th anniversary was Thanksgiving week 2018.

In 2017, HER Helmet Thursdays was recognized with a Golden Helmet Award from the Transportation Agency for Monterey County. The project was also cited when founder Mari Lynch was earlier awarded a Transportation Excellence Award from TAMC.

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Goals, Overview, History

includes more media intros, plus

“Catch the Vision” for people 

outside Monterey County

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Stories and Specialties

 specialty participants (e.g., wineries, sustainable seafood)
and stories about participating businesses and organizations
HER Helmet Thursdays participants are in many stories on bikemonterey.org. Among these:

Get involved

How to PARTICIPATE: Details for Businesses and Organizations Participant poster - For E and R spots

How to PARTICIPATE: For People Who Bike, and Others

PARTICIPATE by sharing Posters, Mini-Fliers, Logos, Web Links, and Morescreen-shot-2016-10-12-at-8-51-58-pm

Contribute or volunteer

As of May 31, 2019, there is still no fee charged to participating businesses and organizations. For ten years, the work of Bicycling Monterey’s founder on this website and on all other Bicycling Monterey projects —including HER Helmet Thursdays—has been done as an unpaid volunteer. 

Consider making a financial contribution or volunteering your time to help maintain and expand this project. To contribute to this work, and for FAQs, click here.

From the Monterey County Weekly’s first special bike issue, May 12-18, 2011: “What started as Dehmler’s [Mari Lynch Dehmler’s] personal blog two years ago quickly evolved into an umbrella website for all things two-wheeled in Monterey County.” To learn more about the Bicycling Monterey site and other Bicycling Monterey projects; see About.

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Questions about The HER Helmet Thursdays Project?

Contact Mari.

Below, HER Helmet Thursdays received a special shout-out on the Mazda Raceway Laguna Seca marquee.

Short link to this page:http://bit.ly/HHTQuickLinks