HER Helmet Thursdays

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Quick Links to

The HER Helmet Thursdays Project

10-50% discounts on Thursdays for people who bike!

This is the portal page for all information about the award-winning HER Helmet Thursdays Project. HER Helmet Thursday is a long-term sustainability project and celebrates its 8th anniversary in November 2017.

HER refers to Mother Earth, who benefits from more people biking. H-E-R is also an acronym for Hotels, Educational and Entertainment spots, and Restaurants. Also participating are related places, including spas, wineries, retail shops, and more.

Listings, How to Get the Discounts, FAQs, Map

Shortcuts to Date Restrictions and Lodging Discounts

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Included on this page are links to all pages / drop-downs in the HER Helmet Thursdays section. All blue text (linked text) leads to more info.

Below, check out the videos and audio about HER Helmet Thursdays, one of many Bicycling Monterey projects.

6-min video featuring 2-min intro from 2010,

followed by a sampling of participants:

2-min audio intro by Mari Lynch:

What’s up with the bike helmet buzz?” 4/14/10, KUSP

2-min video intro by Ravi Kapur:

Project Economy:  Bicycling Monterey” 1/10/10, KSBW

History—how HER Helmet Thursdays began, Nov 2009:

Wheel the Earth” by Mari Lynch, Monterey County Weekly, 4/22/10

Wheel the Earth - April 2010

Below: a Monterey County Weekly full-page ad 

honored the project’s 5th Anniversary. 

HER Helmet Thursdays 5th Anniversary poster JQ2

The 7th anniversary was Thanksgiving week 2016. 7th-anniv-her-helmet-thursdays-a-bikemontereydotorg-project

In 2017, HER Helmet Thursdays was recognized with a Golden Helmet Award from the Transportation Agency for Monterey County. The project was also cited when founder Mari Lynch was earlier awarded a Transportation Excellence Award from TAMC.

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Goals, Overview, History

includes more media intros, plus

“Catch the Vision” for people 

outside Monterey County

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Stories and Specialties

 specialty participants (e.g., wineries, sustainable seafood)
and stories about participating businesses and organizations
HER Helmet Thursdays participants are in many stories on bikemonterey.org. Among these:

Get involved

How to PARTICIPATE: Details for Businesses and Organizations Participant poster - For E and R spots

How to PARTICIPATE: For People Who Bike, and Others

PARTICIPATE by sharing Posters, Mini-Fliers, Logos, Web Links, and Morescreen-shot-2016-10-12-at-8-51-58-pm

Contribute or volunteer

As of the start of the HER Helmet Thursdays Project’s 8th year in November 2017, there is still no fee charged to participating businesses and organizations, and still no fee charged to people who bike. Please consider making a financial contribution or volunteering your time to help maintain and expand this project.

The Bicycling Monterey site and projects, including HER Helmet Thursdays, were founded by a volunteer who has donated well over 10,000 hours of time since May 2009. Click donate button below to contribute to this work via PayPal. Or, to contribute via check or crowdfunding, and for FAQs, click here.




From the Monterey County Weekly’s first special bike issue, May 12-18, 2011: “What started as Dehmler’s [Mari Lynch Dehmler’s] personal blog two years ago quickly evolved into an umbrella website for all things two-wheeled in Monterey County.” To learn more about the Bicycling Monterey site and other Bicycling Monterey projects; see About.

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Questions about The HER Helmet Thursdays Project?

Contact Mari.

Below, HER Helmet Thursdays received a special shout-out on the Mazda Raceway Laguna Seca marquee.