H-E-R Helmet Thurs INFO

Quick links to HER Helmet Thursdays

10-50% discounts on Thursdays for males and females who bike!

The project reached its 5th Anniversary Thanksgiving week 2014.

For listings, how to get the discounts, and FAQs, click here.

Questions? Contact Mari.

H-E-R is an acronym for Hotels, Educational and Entertainment spots, and Restaurants.  Related places participate too. HER also refers to Mother Earth, who benefits from more people biking!

2-minute audio intro

What’s up with the bike helmet buzz?” KUSP, 4/14/10

How did the project get started?

Read “Wheel the Earth,Monterey County Weekly, 4/22/10.

2-minute video

Project Economy:  Bicycling Monterey,” from KSBW, 1/10/10.

Learn more about this long-term project,

and how you can help.

Contribute or volunteer

The HER Helmet Thursdays project, launched November 2009, continues to be  provided as a public service. There is no fee charged to participating businesses and organizations, nor to people who bike.

Help maintain and expand this project.  Please consider making a financial contribution.

Read additional media reports…

in Goals, Overview, History.

Invite your favorite spot

“For People Who Bike” includes how to invite new businesses and organizations.
“For Anyone” offers more ways to support this long-term ecology-economy sustainability project, even if you don’t personally ride a bike.

To volunteer time, contact Mari.

Spread the news

Posters, Minis, Logos, and More

Learn more about HER Helmet Thursdays participants

Have an H-E-R business or organization?

Join the fun!

Sign up online, or contact Mari.

Charter Participants:  Special thanks to the early leaders

Charter Participants are visionaries who led the way in building a more bike-friendly county.

Curious about the first posts about the project? Here they are:

  1. Introducing HER Helmet Thursdays:  An Ecology-Economy Partnership
  2. HER Helmet Thursdays, Part II – Early FAQs
  3. Partner Up with HER Helmet Thursdays Ecology-Economy Leaders



Contact Mari.