H-E-R Helmet Thurs INFO

Make a contribution.

Quick Links

to The HER Helmet Thursdays Project

10-50% discounts on Thursdays for males and females who bike!


This is the H-E-R Helmet Thurs INFO /Quick Links page, a portal to anything you’d want to know about The HER Helmet Thursdays Project. Click on any blue text to learn…
Listings, How to Get the Discounts, and Frequently Asked Questions/FAQs
Time-saver tip: How and Where to Get a Lodging Discount
Date Restrictions


2-Minute Audio and Video Summaries,

plus History—”Wheel the Earth”

HER refers to Mother Earth, who benefits from more people biking. H-E-R is also an acronym for Hotels, Educational and Entertainment spots, and Restaurants.  Related places participate too

Listen to a 2-minute audio intro.

What’s up with the bike helmet buzz?” KUSP, 4/14/10

How did the project get started?

Read “Wheel the Earth,Monterey County Weekly, 4/22/10.Wheel the Earth - April 2010

Watch a 2-minute video intro.

Project Economy:  Bicycling Monterey,” from KSBW, 1/10/10.


The project celebrated its 5th Anniversary Thanksgiving week 2014.
HER Helmet Thursdays 5th Anniversary poster JQ2
Goals, Overview, History includes media intros, plus “Catch the Vision” for bike advocates outside Monterey County

About participating

businesses and organizations:

Some specialties and stories

Read stories about HER Helmet Thursdays participants, and check out:

Get involved

How to PARTICIPATE: Details for Businesses and Organizations Participant poster - For E and R spots
How to PARTICIPATE: For People Who Bike, and Others
PARTICIPATE by sharing Posters, Minis, Logos, and MoreTips for Bicycling Monterey County and HER Helmet Thursdays

Contribute or volunteer

The HER Helmet Thursdays project, launched November 2009, continues to be  provided as a public service. As of July 2015, there is still no fee charged to participating businesses and organizations, no fee charged to people who bike.

Please consider making a financial contribution or volunteering your time to help maintain and expand this project.Thank-u-gram bike courier

Image above © Kimball Foundation. Used by permission.

Questions about The HER Helmet Thursdays Project? Contact Mari.