H-E-R Helmet Thurs INFO

Make a contribution.

Contact Mari.

Quick Links

to The HER Helmet Thursdays Project

10-50% discounts on Thursdays for males and females who bike!


This is the H-E-R Helmet Thurs INFO /Quick Links page, a portal to:

Goals, Overview, History, including media intros

Listings, How to Get the Discounts, and FAQs

PARTICIPATE: For Businesses and Organizations (details for business owners/organization directors)

PARTICIPATE: For People Who Bike, and Others

Charter Participants (an alphabetical list of the early leaders—those who joined in the first year)

Learn more about HER Helmet Thursdays participants (specialties and other stories)

Summary of the Project

H-E-R is an acronym for Hotels, Educational and Entertainment spots, and Restaurants.  Related places participate too. HER also refers to Mother Earth, who benefits from more people biking!

2-minute audio intro

What’s up with the bike helmet buzz?” KUSP, 4/14/10

How did the project get started?

Read “Wheel the Earth,Monterey County Weekly, 4/22/10.

2-minute video

Project Economy:  Bicycling Monterey,” from KSBW, 1/10/10.

The project reached its 5th Anniversary Thanksgiving week 2014.

HER Helmet Thursdays 5th Anniversary poster JQ2

Contribute or volunteer

The HER Helmet Thursdays project, launched November 2009, continues to be  provided as a public service. There is still no fee charged to participating businesses and organizations, nor to people who bike.

Please consider making a financial contribution or volunteering your time to help maintain and expand this project.

Questions? Contact Mari.