H-E-R Helmet Thurs INFO

Make a contribution.

Contact Mari.

Quick Links

to The HER Helmet Thursdays Project

10-50% discounts on Thursdays for males and females who bike!

Among other resources on this page are

2-Minute Audio and Video Summaries,

plus History—”Wheel the Earth”


This is the H-E-R Helmet Thurs INFO /Quick Links page, a portal to:

Listings, How to Get the Discounts, and FAQs
PARTICIPATE: Details for Businesses and Organizations Participant poster - For E and R spots
PARTICIPATE: For People Who Bike, and Others
Posters, Minis, Logos, and MoreTips for Bicycling Monterey County and HER Helmet Thursdays

Learn more about HER Helmet Thursdays participants (specialties and other stories), including:

2-Minute Audio and Video Summaries,

plus History—”Wheel the Earth”

HER refers to Mother Earth, who benefits from more people biking. H-E-R is also an acronym for Hotels, Educational and Entertainment spots, and Restaurants.  Related places participate too. How does it work? 

Listen to a 2-minute audio intro.

What’s up with the bike helmet buzz?” KUSP, 4/14/10

How did the project get started?

Read “Wheel the Earth,Monterey County Weekly, 4/22/10.Spoke Word cover_r300x350

Watch a 2-minute video intro.

Project Economy:  Bicycling Monterey,” from KSBW, 1/10/10.ksbw glove motion

The project reached its 5th Anniversary
Thanksgiving week 2014.
HER Helmet Thursdays 5th Anniversary poster JQ2
Goals, Overview, History, including media intros, plus “Catch the Vision” for bike advocates outside Monterey County

Contribute or volunteer

The HER Helmet Thursdays project, launched November 2009, continues to be  provided as a public service. There is still no fee charged to participating businesses and organizations, nor to people who bike.

Please consider making a financial contribution or volunteering your time to help maintain and expand this project.Thank-u-gram bike courier

Image above © Kimball Foundation. Used by permission.

Questions about The HER Helmet Thursdays Project? Contact Mari.