HER Helmet Thursdays

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Quick Links to

The HER Helmet Thursdays Project

10-50% discounts on Thursdays for males and females who bike!

This is the portal page for all information about the award-winning HER Helmet Thursdays Project. Included are video and audio introductions.

HER refers to Mother Earth, who benefits from more people biking. H-E-R is also an acronym for Hotels, Educational and Entertainment spots, and Restaurants. Related places, such as wineries and spas, are among the participating businesses and organizations.

HER Helmet Thursday is a long-term sustainability project, not a short-term discount promotion. Launched November 2009, the project celebrated its 7th anniversary in 2016.

Listings, How to Get the Discounts, FAQs, Map

Shortcuts to Date Restrictions and Lodging Discounts


Included on this page are links to all pages / drop-downs in the HER Helmet Thursdays section. All blue text (linked text) leads to more info.

Below, check out the videos and audio about HER Helmet Thursdays, one of many Bicycling Monterey projects.

6-min video featuring 2-min introduction

followed by a sampling of participants:

2-minute audio intro by Mari Lynch:

What’s up with the bike helmet buzz?” 4/14/10, KUSP

2-minute video intro by Ravi Kapur:

Project Economy:  Bicycling Monterey” 1/10/10, KSBW

Read the history—how HER Helmet Thursdays got started:

Wheel the Earth” by Mari Lynch, Monterey County Weekly, 4/22/10

Wheel the Earth - April 2010

Below: a Monterey County Weekly full-page ad 

honored the project’s 5th Anniversary. 

HER Helmet Thursdays 5th Anniversary poster JQ2

The 7th anniversary was Thanksgiving week 2016. 7th-anniv-her-helmet-thursdays-a-bikemontereydotorg-project

In 2017, HER Helmet Thursdays was recognized with a Golden Helmet Award from the Transportation Agency for Monterey County. The project was also cited when founder Mari Lynch was earlier awarded a Transportation Excellence Award from TAMC.

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Goals, Overview, History

includes more media intros, plus

“Catch the Vision” for people 

outside Monterey County

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Stories and Specialties

 specialty participants (e.g., wineries, sustainable seafood)
and stories about participating businesses and organizations
HER Helmet Thursdays participants are in many stories on bikemonterey.org. Among these:

Get involved

How to PARTICIPATE: Details for Businesses and Organizations Participant poster - For E and R spots

How to PARTICIPATE: For People Who Bike, and Others

PARTICIPATE by sharing Posters, Mini-Fliers, Logos, Web Links, and Morescreen-shot-2016-10-12-at-8-51-58-pm

Contribute or volunteer

The HER Helmet Thursdays project, launched November 2009, continues to be  provided as a public service. As of the start of Bicycling Monterey’s 9th year in May 2017, there is still no fee charged to participating businesses and organizations, and still no fee charged to people who bike.

Please consider making a financial contribution or volunteering your time to help maintain and expand this project.

Questions about The HER Helmet Thursdays Project?

Contact Mari.