Business or Organization ONLINE SIGN-UP for HER Helmet Thursdays

Short link to this page:

For audio, videos, and more about HER Helmet Thursdays, click here.

Note: If you do not receive an acknowledgement of your sign-up within 3 days, please phone Bicycling Monterey.
Monterey County businesses or organizations: Sign up for HER Helmet Thursdays by using the online form below (scroll down to the PARTICIPANT logo).
Or, to sign up by phone, or ask questions, contact Bicycling Monterey.

What to do after signing up

  1. Print and complete the staff reference sheet for your in-house use.
  2. Skim over the FAQs.
  3. As your time and resources allow, promote your participation. Scroll down for a  bulleted list that offers way to do that. To ensure accurate messaging, phone Mari anytime with your questions.

“Is there a fee to sign up?”

As of HER Helmet Thursdays 9th anniversary, November 2018, there is still no fee!

HER Helmet Thursdays is one of many Bicycling Monterey projects—all provided by the founder free of chargesince May 2009.

Optionally, you may wish to provide a gift certificate or gift card to your establishment, to express appreciation for this work. That will also make it possible for the project coordinator or another project volunteer to visit your establishment, providing them familiarity that will help HER Helmet Thursdays better promote your place. Simply mail a gift certificate/card via postal mail. Thank you.

Is my business or organization appropriate to sign up?

The primary participants are hotels and other lodging providers, educational and entertainment venues, restaurants and related places, including wineries. Bike shops and spas are also welcome to participate. What about other retail shops or other types of businesses or organizations? Phone Bicycling Monterey first to see if yours is appropriate for this project.

“When will my business or organization be listed?”
  • New participants are welcome to join year-round. Within days of signing up, most new participants will show up on the HER Helmet Thursdays map. (The map is auto-generated from a database that is updated regularly year-round.)
  • To be included in the next edition of the guide, updated annually by end of November, sign up by Nov 15th. (Check out the HER Helmet Thursdays Guide – 8th Anniversary Edition – Participants as of 30 Nov 2017).
  • No new business or organization will be listed until the owner or manager has spoken with Mari by phone to confirm that they understand how the project works, and so Mari can answer any questions they may have. (A brief phone conversation for this purpose is necessary for everyone, whether you sign up online or sign up by phone.)
  • Remember that you can immediately begin promoting your participation by using methods such as those on the bulleted listed below.
HER Helmet Thursdays participants are encouraged to promote their participation, as their time and resources allow. Here are some ways to do that. To ensure accurate messaging, phone Mari anytime with your questions.
  • Participants are welcome to put the HER Helmet Thursdays “Participant” logo on their website, in ads, on menus, on signs, on t-shirts, in concierge binders, etc. A variety of sizes and formats (for web, print, cloth) are available; contact Mari.
  • Here’s an example of how a lodging provider promoted their participation: Portola Hotel & Spa’events calendar and blog post.
  • Promote your participation via online social media, such as Facebook, Twitter, Instagram; see example below from Erik’s. Feel free to phone Mari anytime for suggested text, to ensure accurate messaging.
  • A variety of window signs and fliers are available on the posters, etc. page. To be sure of having the most current versions available, or if you’d like customized text or materials, contact Mari.
  • HER Helmet Thursdays has also been promoted on marquees, by presentations to civic clubs, in radio and TV feature stories, and more. Contact Mari for details, or for more ideas on promoting your participation.
  • Participate: For Businesses and Organizations includes additional FAQs for those whose time and interest allow. Or just contact Mari with your questions, comments, or ideas.
Kindly note

Launched Nov 2009, HER Helmet Thursdays is a long-term project—not a short-term discount promotion, and has no scheduled end-date, as reported in KSBW’s Project Economy introduction in Jan 2010. If in the future it’s necessary for your place to drop out, simply phone Bicycling Monterey.

Remember to post the staff reference sheet on your employee bulletin board or otherwise ensure that any new staff members are aware of your participation.

* * * * * *participant-HER-logo-web-200px

Sign up for

HER Helmet Thursdays

* = Required info

Tip about filling out the online sign-up form: If you happen to use your browser’s “go back one page” / back arrow before submitting your form, the info you entered may be lost.  To avoid retyping it,  if you want to refer to another web page while completing this form, open a separate tab in your browser.

After submitting the form, you’ll see “Thank you for signing up.” If you don’t receive further acknowledgement within a few days (i.e., a personal welcome email or phone call), contact Mari or send an email to:  herhelmetthursdays AT gmail DOT com
*Your Name
*Your Position
*Your Phone
*Best time to reach you
*Business / Organization Name
*Category ?
If your business/organization doesn't fit into any of the three categories, choose "E," which includes "everything else" too.
*Business / Organization Phone
Business / Organization Website URL
*Business / Organization Address
Business / Organization Description
*Discount amount on total tab (alcohol may be excluded)
To encourage participation, it's recommended to make your percentage discount as high as possible. If you wish to change your percentage at a later date, or if you have questions, contact Mari.
*Allow discount on alcohol?
Comments or questions for Mari
HER spam stopper. Please type what you see.
HER spam stopper. Please type what you see.
Referred by (optional) ?
Indicate how you heard about HER Helmet Thursdays, such as from a friend, Twitter or other social media site, a website, radio station, newspaper, etc.