Goals and Overview of the HER Helmet Thursdays Project
HER Helmet Thursdays was created and launched in Monterey County in 2009 as a public service of Mari Lynch and Fine Wordworking. Businesses and organizations offer discounts to bicyclists, male and female, to help sustain the environment and economy.
Eager to know where cyclists get discounts? See the listings page. Refer to quick links to HER Helmet Thursdays or contact Mari with questions. Businesses and organizations are welcome to sign up online.
Goals and Overview
HER Helmet Thursdays? Sounds like a bike safety thing for females.
No, here’s what’s up.
HER Helmet Thursdays raises awareness that this county is a great place to bike, and helps make it an even more bike-friendly place. And HER Helmet Thursdays is appropriate for other locations too; more on that below.
Besides referring to HER/Mother Earth, who benefits from more people bicycling, HER is also an acronym for participating H-E-R businesses and organizations. These participants offer discounts, between 10 and 50 percent, on Thursdays year-round to males and females who bike. They include:
- H=Hotels, and other lodging
- E=Entertainment venues and Educational attractions
- R=Restaurants, and other food and beverage service, including wineries.
Created and launched in Monterey County, the project’s H-E-R categories reflect the popularity of Monterey County as a visitor destination. Other locales might consider, for example, that “H” could include some health care providers (ask me for details); “R,” retail shops; and “E,” everybody else!
Why the helmet?
At the E and R places, just bike or bike-and-ride there, then walk in with your helmet in hand. No need for a coupon or card.
At the H places, it is not required that you bike or bike-and-ride to the location. Instead, just BYOB/bring your own bicycle, or rent a bicycle anywhere in the county. Click here for details.
For FAQs, see the listings page.
Media Introductions
- Wheel the Earth: HER Helmet Thursdays cuts carbon emissions and costs - The Monterey County Weekly, 4/22/10
- 2-minute audio What’s up with the bike helmet buzz? – KUSP Central Coast Public Radio, 4/14/10
- 2-minute video Project Economy: Bicycling Monterey – A KSBW-TV Top News Story, 1/10/10 (KSBW’s story is otherwise accurate, just mistakenly refers to Bicycling Monterey’s HER Helmet Thursdays project as “Bicycling Monterey.”)
- Salinas bike riders offered discounts at local businesses – The Salinas Californian, 2/1/10
- Green riders in Monterey County – The Monterey County Herald, 1/9/10
Learn more about HER Helmet Thursdays
Below this website’s banner, click on the “H-E-R Helmet Thurs Info” section tab for quick links to the most pertinent info, including date restrictions.
Above this website’s banner, click on “H-E-R Helmet Thurs Stories” if you’d like to read about some of the individual businesses and organizations participating.
Want to see HER Helmet Thursdays grow?
See “Acknowledgements–and How You Can Help,” or contact Mari Lynch (831.375.6278).
Live outside Monterey County?
Want discounts for cyclists where you live, work, or play? HER Helmet Thursdays can be adopted in other geographic locations.
- If you would like to set up a project in your area, please contact Mari Lynch to schedule a consultation or for more details.
- This is a private initiative, created and launched in Monterey County in 2009 as a public service.
- To ensure its integrity, the project name is trademarked. All material on this website is copyright protected.
Catch the Vision!
(Click link below to download PDF.)
