Goals and Overview of the HER Helmet Thursdays Project

Anxious to know the extra bike-friendly spots?  See listings page, which includes FAQs too.  “Quick links to HER Helmet Thursdays info” includes online sign-up for businesses and organizations.

HER Helmet Thursdays?  Must be some kind of bike safety thing for females.

No, here’s what’s up.

The HER Helmet Thursdays project helps raise awareness that this is a great place to bike, and helps make our county an even more bike-friendly place.  This long-term project also helps sustain the environment (HER/Mother Earth) and the economy.

While the project was created and launched in Monterey County, as a community service project of Mari Lynch, it is appropriate for other geographic areas too.

Want a two-minute overview of HER Helmet Thursdays?

How does HER Helmet Thursdays work?

H-E-R businesses and organizations give a discount to people who bike (male and female) on Thursdays.  At the H places,  just BYOB (bring your own bicycle) or rent a bicycle anywhere in the county. Click here for details.  At the E and R places, bike or bike-and-ride there, then walk in with your helmet in hand.  (The helmet simply serves as evidence you’ve biked to that venue.)

What is meant by H-E-R?

Besides referring to Mother Earth,  who benefits from more people bicycling, HER is also an acronym for H=Hotels/other lodging, E=Entertainment venues and Educational attractions, and  R=Restaurants/other food and beverage service–including related places, such as wineries.

For more about the project

Below this website’s banner in the “H-E-R Helmet Thurs Info” section is the most pertinent info, including such things as date restrictions, how to get a lodging discount, and how to invite your favorite business or organization to participate.  

Above this website’s banner you’ll see “H-E-R Helmet Thurs Stories,” where you’ll learn some fun things about individual businesses and organizations participating, and more about the project itself.

Or, click one of the links below.

  1. A quick list of FAQs is included on the listings page.
  2. Introducing HER Helmet Thursdays:  An Ecology-Economy Partnership
  3. HER Helmet Thursdays, Part II—FAQs
  4. Partner Up with HER Helmet Thursdays Ecology-Economy Leaders – More FAQs

Media introductions to the project:

Want to help HER Helmet Thursdays grow?

Please check out this Volunteer Opportunities page, or phone me (831/375-6278).

Also refer to “How to participate”–for businesses and organizations, for people who bike, and for anyone.

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Live outside Monterey County?

HER Helmet Thursdays

can be adopted in other geographic locations.
  • To ensure its integrity, the project name is trademarked.  All material on this website is copyright protected.
  • This is a private initiative, created and launched in Monterey County as a community service project.
  • You may wish to launch HER Helmet Thursdays elsewhere as a community service project, as was done here.  Or, perhaps you would like to coordinate the project for your area and charge a fee for participants.   That may be possible, if done in a way that maintains the integrity of HER Helmet Thursdays and its  goals. Contact me to discuss.
  • Please contact me with questions and to share ideas.