Goals, Overview, History of the HER Helmet Thursdays Project

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Goals and Overview

Click here for LISTINGS, How to Get the Discounts, and FAQs about HER Helmet Thursdays.
To build a more bike-friendly world while helping to sustain the environment and economy, HER Helmet Thursdays businesses and organizations give discounts on Thursdays year-round to people who bike. The project was created and launched in Monterey County in November 2009; read a history, “Wheel the Earth,” in the Monterey County Weekly’s Earth Day 2010 issue.
HER Helmet Thursdays is appropriate for other geographic locations too. If you are outside Monterey County, scroll down to “Catch the Vision.”

Why the helmet? And what’s with the HER? Read on.

HER Helmet Thursdays?  Sounds like a bike safety thing for females.
No, here’s what’s up, as told in a 4/14/10 intro from KUSP.

HER Helmet Thursdays raises awareness that this county is a great place to bike–and helps make it an even more bike-friendly place.

HER refers to Mother Earth,  who benefits from more people bicycling. And…
HER is also an acronym referring to participating H-E-R businesses and organizations. All offer discounts, between 10 and 50 percent, on Thursdays year-round to males and females who bike. In Monterey County, H-E-R spots include the following.
  • H=Hotels, and other lodging (such as bed-and-breakfasts, country inns, hostels)
  • E=Entertainment venues and Educational attractions (including museums, concert venues, whale-watching, and some you might not think of–e.g., spas)
  • R=Restaurants, and related places (such as, wineries, coffee houses, bakeries, delis, and any place where there is sit-down food or beverage service)

Why the helmet?

For frequently asked questions/FAQs, including about helmets, please refer to the Listings/FAQs page.

In California, helmets are required by law for bicyclists under age 18.  Being a common biking accessory for youth, the helmet was chosen as the evidence of bicycling.  No need for a coupon or card!

  • At the E and R places, just bike or bike-and-ride there, then walk in with your helmet in hand.
  • At the H places, it is not required that you bike or bike-and-ride to the location.  Instead, just BYOB/bring your own bicycle, or rent a bicycle anywhere in the county. Click here for details.

History:  Media Introductions

As a public service, the HER Helmet Thursdays project was created and launched in Monterey County in 2009 by Mari Lynch. As of March 2017, there are still no fees to participating businesses or organizations, and no fees to people who bike!

Below are some introductions from local media.

Wheel the Earth - April 2010

Live outside Monterey County?

Catch the Vision! 

Want discounts for cyclists where you live, work, or play? HER Helmet Thursdays can be adopted in other geographic locations.
  • If you would like to set up a project in your area, please contact Mari Lynch.
  • Please respect trademark and copyright.
  • The League of American Bicyclists provides breakdowns by Congressional districts of how bicycling benefits the American economy. For the 20th District, which includes Monterey County, California, click here. For other states and districts, click here.
There are a variety of bicycling incentive programs around the United States.
Here are three that specifically offer discounts when people bike:
Click here to download PDF: “Discounts when people bike – US sampling”

Help your own county to get more people, of all ages and ability levels, biking as a transportation option.  Motivate them by starting a HER Helmet Thursdays project where you live!

Learn more about HER Helmet Thursdays

Begin with the Quick Links page.