Goals and Overview of the HER Helmet Thursdays Project

HER Helmet Thursdays was created and launched in Monterey County in 2009 as a public service of Mari Lynch and Fine Wordworking.  Businesses and organizations offer discounts to bicyclists, male and female, to help sustain the environment and economy. 

Eager to know where cyclists get discounts?  See the listings page.  Refer to quick links to HER Helmet Thursdays or contact Mari with questions.  Businesses and organizations are welcome to sign up online.

Goals and Overview

 

HER Helmet Thursdays?  Sounds like a bike safety thing for females.
No, here’s what’s up.

HER Helmet Thursdays raises awareness that this county is a great place to bike, and helps make it an even more bike-friendly place.  And HER Helmet Thursdays is appropriate for other locations too; more on that below.

Besides referring to HER/Mother Earth,  who benefits from more people bicycling, HER is also an acronym for participating H-E-R businesses and organizations.  These participants offer discounts, between 10 and 50 percent, on Thursdays year-round to males and females who bike. They include:

  • H=Hotels, and other lodging
  • E=Entertainment venues and Educational attractions
  • R=Restaurants, and other food and beverage service, including wineries. 

Created and launched in Monterey County, the project’s H-E-R categories reflect the popularity of Monterey County as a visitor destination.  Other locales might consider, for example, that  “H” could include some health care providers (ask me for details); “R,”  retail shops; and “E,” everybody else! 

Why the helmet?

At the E and R places, just bike or bike-and-ride there, then walk in with your helmet in hand.  No need for a coupon or card.

At the H places, it is not required that you bike or bike-and-ride to the location.  Instead,  just BYOB/bring your own bicycle, or rent a bicycle anywhere in the county. Click here for details.

For FAQs, see the listings page.

Media Introductions

Learn more about HER Helmet Thursdays

Below this website’s banner, click on the H-E-R Helmet Thurs Info” section tab for quick links to the most pertinent info, including date restrictions.

Above this website’s banner, click on “H-E-R Helmet Thurs Stories” if you’d like to read about some of the individual businesses and organizations participating.

Want to see HER Helmet Thursdays grow?

See “Acknowledgements–and How You Can Help,” or contact Mari Lynch (831.375.6278).

 

Live outside Monterey County?

Want discounts for cyclists where you live, work, or play? HER Helmet Thursdays can be adopted in other geographic locations.

Catch the Vision! 

(Click link below to download PDF.)

Discounts when people bike – U.S. sampling