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KSBW: Project Economy – Bicycling Monterey’s HER Helmet Thursdays Project, a KSBW Top Story

Ravi Kapur, reporting for KSBW, Action News 8, picked up the HER Helmet Thursdays vibe in January 2010. His story, “Discounts Encourage Bicycling in Monterey County:  Program Helps Businesses, Consumers While Preserving Environment,” was a Project Economy feature and one of the Action News 8 Top Stories of the day.

Businesses featured in KSBW’s story

Ravi’s story highlighted two HER Helmet Thursdays charter participantsCarmel Belle, Carmel, where he interviewed Jay Dolata; and Sanctuary Beach Resort, Marina, interviewing Richard Yrigollen.

Ravi also interviewed Juan Silva of Sports Center Bicycles, Seaside. Ravi was inquiring whether bike shops too were already beginning to see increased business.

[Update: The HER Helmet Thursdays Project will have its 8th anniversary in November 2017. Anniversaries have since been celebrated with prizes from some local bike shops and a full-page ad co-sponsored by some local bike shops and the Monterey County Weekly. Click here to see some anniversary highlights.]

Please support participating businesses and organizationsand let them know you appreciate their support of bicycling in Monterey County.

Where’s the info referred to in KSBW’s story?

Ravi was definitely on to something, because the station’s website indicated that his story was also their most popular video of the day.

Ravi Kupar's story about HER Helmet Thursdays/Bicycling Monterey

Ravi inquired whether the project would be appropriate for other states too. Sure. That resulted in the KSBW anchor leading Ravi’s story with “a program the creator hopes will spread nationally,” as you’ll hear if you watch the full video on Youtube. That wasn’t the goal, even though the anchor found it a good story lead. The goal was simply to encourage more biking in Monterey County, and to help build a reputation for our county as one of the most bike-friendly places in America.

Nonetheless, because of HER Helmet Thursdays, Monterey County is a national leader with regard to discounts for people who bike. If you live in another area and would like to start a project too, see “Catch the Vision” on the Goals page:

Questions? Contact Mari.

Thanks to Ravi Kapur for his excellent story.

Since founding Bicycling Monterey in May 2009, the founder has donated well over 10,000 hours to the Bicycling Monterey projects, including this website and the HER Helmet Thursdays Project. Click donate button below to contribute to the Bicycling Monterey work via PayPal. Or, to contribute via check or crowdfunding, and for FAQs, click here.

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