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A “red carpet” for people who bike — available Thursdays year-round

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Un video en español que muestra una de las muchas empresas y organizaciones bilingües que participan en el proyecto HER Helmet Thursdays:

Below, watch the museum host pictured above, plus four additional 15-second videos.
These downtown City of Monterey businesses and organizations wanted to be sure visitors, and locals, are aware that people who help HER / Mother Earth by bicycling are especially appreciated in Monterey County!

They want everyone to know that on Thursdays year-round, Monterey County rolls out a red carpet for people who bike: the HER Helmet Thursdays Project’s 10-50% discounts.

Created and launched in Monterey County in 2009 as a public service, HER Helmet Thursdays is a long-term sustainability project to encourage biking. It has hundreds of participating businesses and organizations in 19 Monterey County communities.

Before claiming discount at the five places below, or at the hundreds of other participating locations, first refer to: LISTINGS, Map, How to Get the Discounts, and FAQs about HER Helmet Thursdays.

Eager to take a peek at who’s in the project? Here ya go: HER Helmet Thursdays Guide – 8th Anniversary Edition.

Want some tips for locating participants by geographic area? Click here. The 19 communities with HER Helmet Thursdays spots are Big Sur, Carmel, Carmel Valley, Castroville, Corral de Tierra, Gonzales, Greenfield, King City, Marina, Monterey (on “Main Street”—Alvarado Street, and throughout the city), Moss Landing, Pacific Grove, Pajaro, Prunedale, Salinas (including East Salinas / The Alisal), San Ardo, Sand City, Seaside, and Soledad.

Now, enjoy these greetings from five participants in the City of Monterey!

On April 19, 2018, these five participants wanted to be sure visitors to the annual Sea Otter Classic know: even on Opening Day of SOC—which draws about “74,000 attendees” (as reported by Bicycle Retailer on 4/24/18)—HER Helmet Thursdays discounts are in effect. We wouldn’t think of making Sea Otter’s Opening Day a restricted date. Welcome, people who bike!


This post was first published on April 19, 2018.

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